18 Epic Tourist Attractions to Check Out in Milwaukee On Your Wisconsin Vacation

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Planning the ultimate journey to the state of Wisconsin? Don’t skip adding all the best things to do in Milwaukee, WI, to your travel plans. As the state’s biggest city and most exciting urban destination, Milwaukee is one of our must-visit cities whenever we’re planning a road trip through America’s Midwest.

Thanks to almost two centuries of brewing and beer-making heritage, Milwaukee is nicknamed Brew City. So it’s hardly surprising on our visits that we always find plenty of great places to eat & drink, from top-notch restaurants to, of course, trendy craft breweries.

Exploring the city’s top tourist attractions, we love ducking into world-class museums like the Harley-Davidson Museum and the Milwaukee Art Museum. Or, to relax on an urban Wisconsin holiday, we’d carve out plenty of time to roam around beautiful parks and gardens, including the Mitchell Park Horticultural Conservatory and Lakeshore State Park.

Not sure what to do on your vacation? Don’t worry: We’ve got you covered with our complete guide to the best places to visit in Milwaukee, Wisconsin!

Our favorite places to visit in Milwaukee, WI

Milwaukee County Zoo

Seeking out a day full of fun for the entire family? Look no further than the expansive and engaging Milwaukee County Zoo. Home to 1,800 fascinating animals and spanning 190 acres, this family-friendly destination is the ideal place to spend a whole day on your Brew City vacation.

Milwaukee County Zoo

Within the zoo’s habitats, visitors will scope out everything from primates like bonobos and gorillas to North American species like grizzly bears and prairie dogs. With special exhibits and conservation programs in addition to the animal enclosures, the Milwaukee County Zoo also serves as a valuable educational opportunity for visitors of all ages.

Adult entry is only $8.75, but the zoo operates a number of free family days throughout the year; we’d recommend checking their website before you visit to see if you can snag a bargain!

Mitchell Park Horticultural Conservatory

Get your fill of nature in the center of the city with a visit to the Mitchell Park Horticultural Conservatory. Located within the heart of Mitchell Park, this landmark is locally referred to as The Domes.

The array of plant life at the Mitchell Park Horticultural Conservatory is staggering, spread among a variety of biomes, from desert to tropical. For nature lovers, we think it’s the perfect spot to add a little color and natural beauty to your journey through one of the coolest cities in the Midwest.

Mitchell Park Horticultural Conservatory

The three huge mesh structures at the Mitchell Park Horticultural Conservatory are home to thousands of plants, shrubs, and other greenery.

Pop into the Floral Show Dome to catch its unique rotating themed shows featuring over 4,000 plants and flowers.

Take a journey around the world in the Desert Dome, with hundreds of succulents from around the globe—and Steve, the garden’s resident bearded dragon.

Step away from the streets of Milwaukee in the Tropical Dome. In this stunning rainforest, 1,200 plant species await as colorful birds chirp above.

The Domes are open and closed seasonally to perform maintenance and can sometimes be closed for weddings or other events; we’d always recommend checking the events calendar online before visiting.

Pabst Mansion

Milwaukee has the nickname Brew City for a reason! One of the major breweries to put Milwaukee on the map was the Pabst Brewing Company.

If we’re being completely honest, Blue Ribbon is hardly one of our favorite beers. (Well, save for those days in college when we didn’t know better!)

Either way, we’d still highly recommend digging into the city’s brewing heritage with a visit to The Pabst Mansion. Whether you love beer or history—or both!—we think a stop at this historic house is a must for any traveler sneaking through Wisconsin’s biggest city.

Located in the Avenues West neighborhood, the Pabst Mansion is the former home of Pabst Brewing Company founder Frederick Pabst.

Today, this local landmark isn’t just one of our favorite Milwaukee tourist attractions but one of the most well-preserved mansions from the Gilded Age in the Midwest. Placed on the National Register of Historic Places in 1975, the home offers visitors an interesting peek into this exciting time in America’s history and into the life of this 19th-century entrepreneur and beer baron.

Pabst Mansion

Let’s start our tour by admiring the Pabst Mansion from the exterior. The facade of the home, built in 1892, is a stunning example of Flemish Renaissance Revival-style architecture.

Note the intricate details in the parapets and the symmetry of the elements common to the architectural style. (It totally reminds us of buildings we’ve seen while visiting Brussels.)

In the interior, marvel at the ornate wood finishes, ironwork, and elegant period furnishings and decor, spanning a variety of styles from neo-Renaissance to neo-Rococo. The Pabst Mansion also houses a superb fine art collection, with displays set throughout the property.

Entry to the Pabst Mansion is in timed slots. Although admission is possible on-site, we’d recommend booking your tickets in advance.

For the ultimate experience, hop onto one of the mansion’s guided tours. Besides the classic docent-led tour, we’ve also seen that the home offers a variety of cool specialty tours, including Sunday Mimosa Tours, Fine Art Tours, and Blue Ribbon Happy Hour Tours.

(See a complete list of all the tour offerings here.)

Milwaukee Public Museum

Visiting Milwaukee with kids in tow? Everyone in your travel group will find something to love at the Milwaukee Public Museum. Located in the Westown area of Downtown Milwaukee, this popular museum gives visitors the opportunity to learn more about natural history and human history.

We think this fun museum is an ideal spot to spend a day in Milwaukee with the family, especially if the weather isn’t cooperating for outdoor activities. (And after traveling to the Midwest several times in various seasons, we know this is always a possibility!)

Milwaukee Public Museum

Opened in 1884, the Milwaukee Public Museum has dazzled visitors for over a century. This popular natural history museum offers intriguing exhibits, special events for the community, and enlightening insight from the many experts and staff who work there.

When we visited the museum, we loved learning all about ancient and modern civilizations on the museum’s three-and-a-half floors of displays. Kids will delight in getting dwarfed by a life-size Tyrannosaurus rex replica and peering at the world’s largest dinosaur skull.

Venture up to the first floor to walk through the Streets of Old Milwaukee exhibit, watch tropical butterflies fluttering in the Puelicher Butterfly Garden, or wander through the canopy in the Costa Rican Rainforest.

Other gems we spotted in the Milwaukee Public Museum include Native American cultural artifacts, luminous fish displays, and a European village.

Ticket prices for museum admission are $24 for adults and teens, $20 for seniors, and $18 for youth under 13. Children under three can visit for free.

Don’t forget to check out the museum’s website and social media for any upcoming temporary exhibits or events happening during your trip to Milwaukee.

North Point Lighthouse

Seeking out the perfect vantage point to take in Lake Park? The North Point Lighthouse will tick all of your boxes as you figure out what to do in Milwaukee. This lighthouse was built in 1888 to replace an older structure on a bluff closer to the shores of Lake Michigan. For its historical significance, North Point Light was added to the National Register of Historic Places in 1984.

North Point Lighthouse

Dig into the fascinating maritime history of the Great Lakes at the lighthouse’s museum. This unique 74-foot-tall museum shows just how pivotal the North Point Lighthouse was in the trading industry of the lakes and features numerous artifacts that bring history to life.

The North Point Lighthouse is only open on Saturdays and Sundays between 1 pm and 4 pm; plan your trip accordingly!

Harley-Davidson Museum

Do you have a need for speed, or are you a fan of the legendary hog? Either way, the Harley-Davidson Museum on Canal Street tops the list of the top points of interest in Milwaukee for motorcycle enthusiasts.

Harley-Davidson Museum

The 20-acre grounds have everything a Harley-Davidson fan could ever want, from vintage bikes on display to exhibitions to expert engineers and guides who can answer all your burning questions about its motorcycles.

Outside of the two floors of collections, you can find a cool shop and a restaurant (MOTOR Bar & Restaurant) to break up a day of hopping around one of Milwaukee’s coolest museums.

Even though we’re not unbashed hog fans ourselves, we still found the museum to be a fantastic stop the last time we rolled through Milwaukee.

The 180-foot-long lineup of motorbikes on the second floor is particularly fascinating. It visually details the legendary brand’s first 50 years of history, showing off how its signature look developed from its earliest days.

The Harley-Davidson Museum campus also hosts plenty of special events and one-off exhibitions that rotate throughout the year; check online before you travel to see what’s on.

After learning about all things Harley-Davidson, we’d recommend strolling south to explore the diverse Walker’s Point neighborhood.

Start by ducking into the popular Great Lakes Distillery & Tasting Room (616 W Virginia St), one of our favorite stops in the area. Sip on a couple of their signature cocktails (like the Door County Sour or Walker’s Point Lemonade) with friends before letting your tastebuds explore the area’s dining scene.

Some of our recommended food & drink options around Walker’s Point include chomping down Mexican favorites at Taqueria El Cabrito (1100 S 11th St), devouring trendy American fare at Camino (434 S 2nd St), or sinking into street food and craft cocktails at Zócalo Food Park (636 S 6th St).

Historic Third Ward

Hunting for a cool, indie place to hang out, grab some delicious food, and have a good time? We’d suggest heading to the Historic Third Ward, an old warehouse district that’s been transformed into an independent art and social hub.

Historic Third Ward

If you’re into arts & culture, we think the Historic Third Ward is one of the city’s must-visit neighborhoods. Visiting this district on our first trip to Milwaukee, we loved strolling among historic buildings that hide plenty of boutique studios, art galleries, shopping boutiques, and theaters like the Broadway Theater Center.

After a long day of sightseeing experiences, hit up one of the many restaurants, brewpubs, or bars. Find a spot on a patio to relax over a couple of beers and enjoy the district’s unique flavors.

We’re big fans of the rooftop patio at The Outsider (310 E Chicago St). Sip on creative signature cocktails like the Frozen Cinn-a-Roll or Snow White’s Revenge while chowing down on elevated bar bites like wagyu beef brisket baos or crab fried rice.

For local craft beer and pub food favorites, The Explorium Brewpub Third Ward (143 W St Paul Ave) gets our vote. Get hoppy with the Wayfinder Hazy Pale Ale or go for the most refreshing Mindy’s Liquid Lunch American Lager. Pair your brews with classic pub food like beer cheese soup or a bacon brew burger.

The Historic Third Ward is also home to Henry W. Maier Festival Park and the Milwaukee Public Market; if you’re seeking out fresh, delicious, local ingredients—or need a green space for a picnic—it’s all on the streets of this historic district.

Milwaukee Art Museum

Art buffs should carve out time on their Wisconsin vacation to browse the venerable artwork at the Milwaukee Art Museum. Located in East Town, the state’s largest art museum features an extensive artwork collection, including Haitian exhibits, German Expressionism, and American decorative art.

Milwaukee Art Museum

As the Milwaukee Art Museum houses over 25,000 works of art, it’s easy to spend entire days getting lost among the masterpieces. The museum is also home to one of the largest collections of works by Georgia O’Keeffe, who grew up in Wisconsin.

Visiting towards the beginning of the month? Good news: The Milwaukee Art Museum is free on the first Thursday of every month. Get yourself a bargain day out that’ll stay with you long after your trip ends.

Discovery World

Traveling with kiddos in tow and want a family-friendly attraction that’ll entertain and inspire? That’s precisely the aim of Discovery World, looking to create the next generation of STEM majors.

Discovery World

Located on the lakefront, this science and technology museum is geared towards younger travelers with dozens of interactive exhibits, experiences, and activities to get their minds and curiosity going.

Music fans can explore musical treasures at Les Paul’s House of Sound, paying tribute to the unique guitar innovations of one of Wisconsin’s most famous historical residents. (As huge fans of Les Paul guitars, this one is totally up our alley.)

Adults and kids alike will love scoping out sea creatures from around the globe at the Reiman Aquarium. Or explore the fascinating world of automation and AI at the Automation Everywhere exhibit. 

Discovery World is open from Wednesday to Sunday, inclusive. Tickets cost $22 for adults and $18 for children. (Kids under 3 are free.) The science museum also runs summer camps for the little ones if you’re looking for a break from your holiday buzz.

Lakeshore State Park

Looking to get out and about in nature without having to leave the city? Lakeshore State Park covers all bases, with promenades, waterfront views, skyline vistas, greenery, and even a marina to enjoy. Even on our first visit to Milwaukee, we couldn’t get enough of this lakeside gem!

Lakeshore State Park

Spanning 22 acres, Lakeshore State Park is the perfect spot to kick back and relax or work up a sweat on one of the many jogging trails and cycle paths. If you’re looking to hit the water, Lake Michigan is ideal for sailing; the only state park within Milwaukee city limits has plenty of floating docks and slips.

RELATED: Milwaukee Weather by Season & Month

Lakeshore State Park is also one of the few Wisconsin state parks that are completely free and don’t require a vehicle sticker. Grab the whole family and head on down for some fun in the glorious open air!

Black Cat Alley

Want something a bit edgier and more interesting from your trip to Milwaukee? Grab your camera and snap some photos at Black Cat Alley, an open-air art gallery like no other.

Black Cat Alley is a street art lover’s paradise, with a mix of permanent installations and allocated walls and spaces that rotate their murals. Plenty of artists are showcased here, both local and those coming from further afield. We’ve only visited once, but we’re told by locals that there’s always something new to enjoy here!

We can find Black Cat Alley behind the Oriental Theater on Milwaukee’s East Side. While you’re there, we’d also suggest checking out the independent eateries and cafes all around the area.

Grab a quick breakfast or brunch and coffee at the hip Colectivo Coffee on Prospect (2211 N Prospect Ave). Or taste flavors and dishes from around the globe at the Crossroads Collective (2238 N Farwell Ave). From Colombian street food to sushi, the food hall offers a handful of delicious options for foodies. 

American Family Field

Are you a fan of America’s favorite pastime? No trip to Milwaukee is complete without taking in a baseball game at American Family Field, home of the city’s beloved Major League Baseball team, the Milwaukee Brewers.

American Family Field

The stadium was previously called Miller Park in honor of the Miller Brewing Company. The naming rights were bought by American Family Insurance in 2019, and in 2021, the name was changed. The name might be different, but the Brewers still strive to hit it out of the park every time!

If baseball is not your thing, American Family Field also hosts a variety of special events, including international music concerts; check the events calendar to see if your favorite stars are there while you’re on vacation.

Henry Maier Festival Park

Looking for a good old-fashioned time for the whole family? Pencil in a visit to Henry Maier Festival Park, one of the coolest places to go in Milwaukee for live events and festivals.

Henry Maier Festival Park

Situated on the shorefront of Lake Michigan, this 75-acre festival park has something on tap for everyone. The events hub is famous for holding the annual Summerfest. Dubbed the world’s largest music festival, Summerfest brings fairground rides, musical and cultural acts, as well as local food & drink vendors, selling everything from pizza and wings to pretzels and beer-battered cheese curds.

Many of the major events at Henry Maier Festival Park take place in the huge open-air amphitheater, fitting a whopping 23,000 people. Talk about a festive atmosphere!

Milwaukee Riverwalk

Want to take in all that Milwaukee has to offer on foot? With the Milwaukee Riverwalk, now you can—and it’s pretty spectacular! After walking along this beautiful promenade, it quickly became one of our favorite spots in the downtown area.

Milwaukee Riverwalk

The Milwaukee Riverwalk is a waterfront promenade that runs 3.1 miles along both banks of the Milwaukee River. The Riverwalk gives visitors and locals alike the opportunity to explore the Downtown and the Historic Third Ward areas all the way down to Lake Michigan. As it’s privately owned, the Milwaukee Riverwalk is well-maintained and clean, which we think is always a bonus.

Opt to walk the 3.1-mile stretch or work up a bit of a sweat and grab your running shoes. If you want a longer route, we’d recommend doing a loop and crossing over the Milwaukee River at either end of the trail.

On your adventures along the Riverwalk, keep on the lookout for the Bronze Fonz (N Riverwalk Way). Located south of East Wells Street near the Milwaukee Repertory Theatre and Pabst Theater, the statue by Gerald P. Sawyer immortalizes Henry Winkler’s famous character from the classic sitcom Happy Days. Don’t forget your camera—Bronze Fonz is one of the city’s most famous spots for a selfie!

Tackle your thirst in the northern Riverwalk with a stop at the Lakefront Brewery (1872 N Commerce St). Located beside the Holton Street Bridge, the brewery is one of our favorites in the city. It offers a wide variety of interesting craft brews paired with classic pub dishes in a spacious industrial space.

For the full Lakefront Brewery experience, book yourself on one of their famous daily brewery tours. (You can check the schedule and buy tickets on their official site.)

Visiting on game night? Just steps from the Milwaukee Riverwalk is the Deer District, the city’s top entertainment destination for sports fans. Set your sights on catching a basketball game at Fiserv Forum, home to the NBA’s Milwaukee Bucks.

After cheering on the Bucks to victory, experience the Deer District’s nightlife at one of its many restaurants and bars.

A few of our favorites in the area are the Old German Beer Hall (1009 N Doctor M.L.K. Jr Dr), modelled on the Hofbrauhaus in Munich, Germany, and the historic Oak Barrel Public House (1033 N Doctor M.L.K. Jr Dr).

Betty Brinn Children’s Museum

Looking for a hands-on experience that your little ones are going to love? The Betty Brinn Children’s Museum is the special tourist attraction that you’ve been looking for in Milwaukee.

Aimed toward families with children aged ten and under, the Betty Brinn Children’s Museum is designed to help kids learn and expand their horizons through interactive play. Even more notable is that the museum was created to welcome kids on the autism spectrum or those with sensory processing disorders.

The third Thursday of every month is free to visit the Betty Brinn Children’s Museum. Keep in mind, though, that they’re closed every Tuesday; make sure to plan your visit accordingly.

Milwaukee Public Market

Tell us: Who doesn’t love amazing local food right on your doorstep? After spending time roaming the stalls of the Milwaukee Public Market, we’d say deliciousness is all but guaranteed!

Milwaukee Public Market

Located in an old industrial building in the historic Commission Row, the Milwaukee Public Market is home to 20 vendors featuring a whole host of cuisines. No more arguing about what to eat for dinner: Everyone can order exactly which foods they want, and we can all still eat together!

Alongside the food vendors at Milwaukee Public Market, we found grocers, gift shops, cooking classes, and cheesemakers. (Hey, this is Wisconsin, after all.)

Whether you’re sitting in and chowing down or looking to pick up a few items for a picnic or to take back home, we think Milwaukee Public Market is the ideal spot.

Boerner Botanical Gardens

Whether you have a green thumb yourself or just love nature, the Boerner Botanical Gardens are among the most beautiful places to see in Milwaukee at any time of year.

Boerner Botanical Gardens

Located in the village of Hales Corner at Whitnall Park, the Boerner Botanical Gardens made us feel as if we were miles and miles away from the city, all while still technically in Milwaukee. If you want to get out of the city and breathe in the fresh air, we think it’s a fantastic spot to go and one of our favorite day trips from Milwaukee.

Named after the designer Alfred Boerner, the botanical gardens are split into five formal gardens, each with its own theme and feel, offering variety and tranquility.

Stroll through the more than 1,000-acre arboretum to seek shade under native shrubs and trees like oak, magnolia, maple, and beech. Smell the roses (literally!) with a walk through the rose garden planted in the 1930s.

Wander around, snapping photos of irises and peonies in the Perennial Garden and over 10,000 colorful flowers in the Annual Garden at the entrance to the Formal Garden.

Bradford Beach

Visiting Milwaukee in summer and want to cool down? Scoot up to the Historic Water Tower neighborhood and sink your feet into the sands of Bradford Beach. Perched on the shores of Lake Michigan, this mile-long stretch of sand is one of the most beautiful beaches in Milwaukee and one of the most accessible we’ve found.

Bradford Beach

As the only guarded beach in Milwaukee County, Bradford Beach provides a safe environment for swimming in the waters of Lake Michigan. If you’re visiting during the peak summer months—as we made the “mistake” of doing this on our last trip—be sure to get there early to claim your spot along the water.

When you’re done soaking up the rays, venture northward to Lake Park. Whenever we visit the area, we love strolling through winding wooded paths and bridges at Lake Park to earn our way to beautiful views over Lake Michigan.

Recommended places to stay for sightseeing

For most travelers, our favorite places to stay in Milwaukee fall within its two downtown areas: East Town and Westown. If you’re willing to stay a little further from Downtown, the Lower East Side, Walker’s Point, and Historic Third Ward are also great alternatives.

Drury Plaza Hotel Milwaukee Downtown

Drury Plaza Hotel Milwaukee Downtown

With its central location and modern amenities, the Drury Plaza Hotel is the perfect choice for any traveler looking to be close to all the downtown charms. After a long day of sightseeing, we can’t help but want to cool off in the outdoor pool, work up a sweat in the fitness center, or enjoy a nightcap in the hotel’s on-site bar.

Saint Kate - The Arts Hotel

Saint Kate – The Arts Hotel

The name says it all: If you love art, book a room at Saint Kate – The Art Hotel. From the rooms to the lounge, we can’t get enough of browsing the rotating collection of fine art here, from paintings to sculptures. After checking out the galleries, saddle up for a romantic meal at one of the hotel’s three on-site restaurants.

Milwaukee Marriott Downtown

Milwaukee Marriott Downtown

One of our favorite luxury hotels in the city, the Milwaukee Marriott Downtown offers spacious rooms with warm colors and dramatic views over the city. After digging into all the downtown delights, we’d never turn down a chance to grab a bite and a cocktail at the on-site East Town Kitchen & Bar, delivering one of Wisconsin’s most extensive whiskey menus. 

Ryan O'Rourke

Ryan O'Rourke is a Canadian traveller, food & drink aficionado, and the founder & editor of Treksplorer. With over 20 years of extensive travel experience, Ryan has journeyed through over 50 countries, uncovering hidden gems and sharing firsthand, unsponsored insights on what to see & do and where to eat, drink & stay. Backed by his travel experience and in-depth research, Ryan’s travel advice and writing has been featured in publications like the Huffington Post and Matador Network. You can connect with Ryan on Twitter/X at @rtorourke.

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